Remember Willie Wonka’s chocolate factory? There’s something about an unlimited smorgasbord of candy that brings out the kid in everyone. Most of us have a bit of a sweet tooth, and the colors and textures of a candy display evoke deep feelings of anticipation, pleasure, excitement and even a touch of naughtiness. We may be going out on a limb here, but we’d like to suggest that these are just the emotions you want to inspire at your next event.
A candy station or buffet is also a great way to reinforce your theme. One of our clients wanted a recent party to reflect their branding as an entertainment destination. We took the idea of the movie theater experience and translated it into a festive concession stand with Junior Mints, Red Vines, Raisinets, Dots, gummy candy, M&Ms, and a multitude of different flavors of popcorn in striped paper bags. Guests helped themselves to all the treats they wanted, giddy as…well…a kid in a candy store.
A brilliant way to anchor a theme, a candy buffet can serve as both décor and dessert. To enhance the VIP dressing room at a costume fundraiser with a Carnival Wonderland theme, we laid a multilevel buffet of cupcakes, jellybeans, lollipops and chocolates, then studded the surrounding side tables with miniature goblets of candy corn, M&Ms and gumdrops. As revelers put the finishing touches on their hair, make-up and costumes for the evening, they nibbled on sweet treats to boost their energy for a party that went ‘til the wee hours (and raised a record-breaking amount of money for a good cause).
In sweet summary: Smart party hosts never underestimate the power of candy.